FX Proctor - Forex Trading Robot - Landing Page

Client's Request & Vision

The client needed a small landing page to sell a Forex trading robot designed to act as an observer and adapt to market conditions. The goal was to create a clear, professional, and persuasive website that highlights the robot’s key features and real proven results of live trading. Additionally, I was tasked with developing a visual concept for the software box, ensuring it aligns with the product’s branding and conveys its purpose effectively.

Visual concept

To visually represent FXProctor’s functionality, I chose the metaphor of an observer drone flying over a mountainous landscape — a scene that closely resembles a trading chart. This metaphor perfectly aligns with the robot’s role: constantly monitoring the market from a strategic height and reacting to changes accordingly.

I studied how competitors visually represent their trading robots and identified ways to differentiate FXProctor. The challenge was to combine high-tech precision with adaptability, ensuring that both the landing page and the software box design reflected these qualities.