Stardog – Logo Design (snippet)

A clean, elegant wordmark for our client's dog resort featuring a dog silhouette looking toward a star. The design harmonises contrasting elements—soft curves against structured forms, creating a beautiful tension through negative space.

Our aim was to balance approachable warmth with confident professionalism in the details. Gentle and symmetric curves evoke a nurturing environment of the resort, while the clean lines and strategic negative space convey reliability and quality care.

The dog's upward gaze toward the star represents the premium experience awaiting guests at the resort, making this identity both meaningful and distinctive in the hospitality space.