Building Bloom Bar’s Brandboard

A brand board is the foundation of a brand’s visual identity, ensuring consistency and recognition across every touchpoint.

For Bloom Bar, it brings together delicate yet lively design elements that capture the essence of a vintage-inspired florist café. The hand-drawn cursive logo, adorned with subtle dashes, reflects the brand’s welcoming and nostalgic personality, while the carefully curated color palette of soft pastels and earthy tones reinforces a cozy, nature-inspired atmosphere.

Playful yet elegant fonts complement the logo’s charm, ensuring that every menu, sign, and social media post feels seamlessly connected. Illustrations and delicate design details add a handcrafted touch, enhancing the brand’s inviting and artisanal feel.

Beyond visuals, the brand board serves as a guide to how Bloom Bar presents itself in every interaction. From packaging and floral wrapping to coffee cups and in-store decor, every detail aligns with the brand’s core values of comfort, joy, and craftsmanship.

It ensures that no matter how someone experiences Bloom Bar, the brand’s essence remains consistent and unforgettable!

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