Anita Sweets - Visual Identity

Anita Confiserie Artisanale is a candy shop located in Paris. The main values are authenticity and the passion about traditional and handcraft work. The visual identity is based on the concept of confection and collection. It is inspired by historical stamp collections and old illustrations from the 1900s.

A series of illustrations was created representing the different stages of manufacturing. These illustrations aim to amplify the identity with an atmosphere of homemade softness and to highlight old-fashioned craftsmanship.