Balancing Visual & UX Design – Project Showcase for Architects

A well-designed project showcase should highlight architectural work while keeping key project details accessible.

For Thomas Alexander Architects, the layout was intentionally structured as 2/3 project imagery and 1/3 fixed description & key data, aligning with the firm’s preference for stronger hierarchy rather than full-width images.

This design approach ensures:

🔹 Striking Visual Impact – Large imagery captures the details without overwhelming the layout.

🔹 Clear Information Hierarchy – Project data remains in a consistent position for easy reference.

🔹 User-Centered Experience – A structured, predictable flow enhances readability and engagement.

By balancing aesthetic precision with UX clarity, this layout delivers on the client’s goal—a seamless way to showcase their work without distraction.

Check out my Case Study for more information

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