For Your Eyes Only

When I began working with Aleem, I took a look at the other optometrist clinics in his city and what they came up with for an identity. Aleem was a young Doctor that was fashionable and holistic in his approach to eye care. He had a vision for his clinic that was modern. After researching his competition, I saw a ton of potential to create a unique logo that would set him apart from his competitors.

Playing with the letter 'F' I came up with a solution that embodied eye care. The logo looked like shit isolated so I framed it with 3 circles. Each color representing the eye's register of color - red blue green.