Branding for Genetic Analysis Website
We’re excited to present our redesign concept for 23andMe, a leading genetic testing service that provides users with deep insights into their ancestry, health, and DNA traits.
Our goal was to enhance the UI and UX, making the platform more intuitive, engaging, and visually appealing. To achieve this, we introduced a refined color palette, using bold accent colors for key elements while keeping the rest of the interface sleek and minimalistic in black and white.
The new design ensures a seamless, logically structured experience for users.
In addition to the website, we also reimagined the mobile app, aligning it with the updated design system to provide a cohesive and improved user experience across all platforms.
Let us know your thoughts! 💬
