The Guild - Guest App, Guest Entry Upon Arrival

The Client:

The Guild transformed hospitality by merging the best aspects of hotels and short-term rentals, focusing on exceptional guest experiences and seamless journeys.

Challenge:

The founders, coming from business backgrounds, understood the value of design but lacked the expertise to integrate it fully. As the design team leader, I needed to embed design principles into the brand while ensuring an engaging guest experience, supported by a small team of two designers and contractors.

Solution:

I employed a collaborative approach, working with my team and engaging experts in branding, photography, SEO, and video. Together, we infused design thinking into all aspects of The Guild's brand, creating a visually captivating and user-centric experience.

Localizing Guests Through Product Design:

By collaborating with product and engineering teams, we developed a mobile app and innovative on-site tech solutions to streamline guest arrivals. The app provided essential stay information, concierge assistance, and personalized recommendations, while user-friendly check-in kiosks ensured a hassle-free experience, helping guests feel at home.