This case study describes the design process for a landing page and accompanying style guide created within 2 days.

Project Overview

Better Business Weekend is a 3-day conference that brings together business owners for a unique experience set in nature.

The event is part of Mokrogorska Business School's established program and thus requires a careful balance between maintaining recognizable brand elements and introducing a distinctive new identity.

Live website link: https://weekend.boljibiznis.rs/

My role

As the web designer, I conceptualized and executed the entire design, from initial brand alignment to final implementation and developer handoff.

Primary goals

• - Create a fresh visual identity: Leverage the signature blue from the existing Mokrogorska brand while introducing a modern feel.

• - Design a responsive landing page: Ensure the design communicates essential information clearly and guides visitors through the conversion funnel.

• - Deliver quality under a tight deadline: Complete the entire design process within 2 working days without compromising quality.

My process

Holistic Brand View

I began by understanding both the established identity of the existing Better Business program and the uniqueness of the Bolji Biznis Weekend event. This step was critical for creating a design that resonated with the target audience while remaining consistent with the parent brand.

Competitor analysis

To ensure that the BBW landing page stands out while staying relevant, I analyzed landing pages of various tech boot camps, business events, and professional networking sites.

Style guide

Here are the visual elements I used to forge a small style guide for this project:

• - Color Palette: The characteristic blue from the existing program was maintained as a primary color, symbolizing trust while the pear accent color was added to symbolize youth.

• - Typography: A combination of General Sans and Boska was chosen to reflect a modern, youthful energy while ensuring credibility.

• - Shapes: A custom set of shapes was developed, blending innovative geometric forms with natural elements to evoke both professionalism and nature. This “final touch” helped solidify the overall aesthetic.

• Imagery: A special photo filter was designed to be applied to every image there was on a website.

Landing Page Design

The landing page was structured to present clear and concise information. Each section was designed to deliver a specific message, ensuring that potential attendees quickly understood the event’s value. I will not describe each section separately, I will list out images of them.

Delivery

The final design not only aligned with the brand’s visual identity but also functioned as a key component of the event’s marketing strategy.

The landing page’s strategic placement in the sales funnel was confirmed through sales, ensuring it effectively attracted the right target group.

Thank you

Thank you for the time it took to read this case study. Let’s work together!