The Guild - Booking Engine Input Fields

The Client:

The Guild transformed hospitality by blending the best aspects of hotels and short-term rentals, focusing on exceptional guest experiences and seamless journeys.

Challenge:

Recognizing the value of design but lacking expertise, the founders turned to me as the leader of The Guild's design team. I needed to integrate design principles into the brand strategy while ensuring an engaging guest experience, with a small team of two designers and additional contractors.

Solution:

I adopted a collaborative approach, working with my team and engaging brand, photography, SEO, and video contractors. Together, we infused design thinking into all aspects of The Guild's hospitality, creating a visually captivating and user-centric experience.

Book It:

My dedicated team refined the brand's website, optimizing the user journey and enhancing the booking process. We upgraded from Squarespace & Little Hotelier to a custom site and booking engine, ensuring a seamless digital experience that captures guests' attention from their first interaction with The Guild.

More by Abby Milan

View profile