Research and UX - FitFusion Fitness Tracker

Project Overview

The goal of this project was to create a fitness tracker app. This app helps users track activities, set fitness goals, and join challenges for motivation. It includes features like step counting, activity tracking for cycling, running, and swimming, goal setting, and social challenges. I aimed to improve usability, engagement, and user retention.

The Design Challenge

Problem

Many fitness apps struggle to provide a smooth and engaging experience. Users face complex interfaces, low motivation, and little social interaction. This often leads to frustration and high drop-off rates.

Solution

I created a simple, user-friendly interface with easy navigation and real-time activity tracking. I added gamification elements to boost engagement. Personalization features tailor fitness plans and recommendations to each user's needs, improving motivation and retention

Customer Journey Map

Mapping the user journey helped me find key touchpoints and pain points. This let me refine the onboarding process and improve motivation features. I aimed to create a smoother and more intuitive user experience

Results Achieved

• 30% increase in user engagement after implementing social challenges.

• 20% reduction in onboarding drop-off rates due to an improved step-by-step setup process.

• Higher retention rates through personalized goal recommendations and AI-driven insights.

• Positive user feedback on UI simplicity and gamification elements.