Turning financial portfolios into adventure-worthy insignias.

Johlfs Wealth Management wanted national park-style badges and stand-alone icons to represent their investment portfolios. Each badge needed to be modern, scalable, and meaningful while reinforcing their brand identity.

Expedition

→ Their original portfolio. Well-established. Legacy. Built for longevity.

Explorer

→ Their original portfolio. Well-established. Legacy. Built for longevity.

Prospector

→ Their most popular. Foundational. Reliable. Straightforward.

Voyager

→ High risk, high reward. Visionary. Bold. For those who aim high.

Enter your text here...These badges aren't just symbols—they reflect the values and lifestyles of the firm's investors. Many of their clients are active, ambitious, and drawn to exploration, resilience, and achievement. Whether it’s navigating markets like uncharted waters, prospecting for opportunity, or forging a lasting legacy, these visuals reinforce a mindset of purpose-driven growth.

Excited to keep building brand identities that connect on this level—where strategy, lifestyle, and storytelling meet.