SILK MOM - Skincare Brand Identity and Packaging

Brand Profile

SILK MOM - We are a skincare company specializing in Mama’s needs. Our first products are stretch mark cream and serum. Our products have combined some natural ingredients with the best quality. Those are hypoallergenic and dermatologically tested, so it's safe even for sensitive skin. We want to convey that every mother is special even though it is not easy to face many changes after being a mother, but we want to stand for it, to be the best friend for every mother in the world.

Packaging Idea

I designed the SILKMOM packaging with a soft pastel gradient background. This aims to convey that the brand's products are natural, safe, and friendly to women's skin, pregnant, and breastfeeding mamas.

I chose a pastel color palette as it is associated with positive feelings like optimism, joy, romanticism, and summer, and has a classic, relaxing, and soft appearance. It aims to give strength and optimism to every mama in the world that we are always standing for them to be a good mother and personalities.

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