Brand & packaging design | Casa di Gusto
About
Casa di Gusto ("House of Taste") — Authentic Italian Branding for a Cozy Florence Café. Inspired by the warmth of traditional Italian trattorias and the founders' love for Tuscany, Casa di Gusto offers an authentic dining experience centered around handmade pasta, curated Italian wines, and a cozy atmosphere perfect for meaningful conversations.
Why Florence?
Florence perfectly blends tradition and modernity, making it the ideal home for Casa di Gusto. As Tuscany’s cultural heart, it offers access to fresh local ingredients, a strong tradition of leisurely dining, and a steady flow of tourists seeking authentic culinary experiences.
The Concept
The brand identity captures the soul of a family-run Italian café, where every guest feels at home. The hand-drawn logo and branded illustrations were originally sketched by the owner using markers, evoking notes quickly scribbled on napkins or paper—like sharing a phone number or a favorite recipe. These illustrations were digitized to preserve their authentic charm.
A minimalist typography style complements the playful, handwritten graphics without overpowering them. The color palette features warm beige (kraft) and rich burgundy tones, symbolizing pasta, home comfort, wine, and love.
