Wooden Wonders Toy Store:

Brand Evolution Case Study

I developed an evolving identity package for a boutique Calgary toy store specializing in handcrafted wooden toys. Established in 2000, this exclusive retailer cultivates a deliberately understated presence, serving a discerning clientele through custom orders.

Our collaboration has unfolded organically over several years, with brand elements thoughtfully introduced at a measured pace. This intentionally restrained approach reflects the purchaser's commitment to exclusivity and craftsmanship.

The identity system emphasizes quality over visibility, mirroring the store's preference for word-of-mouth reputation rather than broad market reach. Each design element has been carefully considered to honour traditional toymaking while creating a cohesive visual language that resonates with their selective customer base.