Furnite
Brand Story
I designed Furnite's brand around what makes them unique - Czech craftsmanship meeting modern simplicity. Through clean typography, considered spacing, and a natural color palette, I built an identity that shows off their handmade furniture in a fresh, contemporary way. The result highlights both their traditional skills and modern design approach.
Design Challenge
I faced an interesting balance - how to present handcrafted furniture in a modern digital space. The solution? Let the craftsmanship speak through large, detailed photos, while keeping everything else simple and clean.
Each screen I designed gives Furnite's pieces room to breathe, showcasing both their traditional skills and contemporary style.
Strategic Approach
My strategy began by understanding what makes Furnite special - the morning light in their workshop, the smell of fresh-cut wood, the quiet focus of their craftspeople. I translated these moments into design elements: warm tones, strong contrasts, and careful spacing.
Every visual choice connects back to their work, from the typography scale inspired by furniture proportions to photo layouts that frame each piece like it sits in a gallery.
The Website Experience
I approached this design like Furnite approaches furniture making - with purpose and attention to detail. The site layout guides you naturally through their collection, showing off the craftsmanship in every piece. My focus was on creating a clean, simple experience that works as beautifully on mobile as it does on desktop. Nothing flashy - just thoughtful design that lets the furniture shine.
Behind the Scenes
Every screen and component is thoughtfully designed in Figma. The layouts work seamlessly across devices, photos stay crisp no matter the screen size, and the design system keeps everything consistent. I focused on creating something beautiful that developers can actually build - no fancy tricks, just smart, practical design.
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