Moodboards for Internal ABA Project
Concept 1: Retro Florida
"Classic Charm, Timeless Community"
Essence: A nostalgic celebration of classic Florida style, inspired by vintage postcards, coastal resorts, and timeless Floridian imagery. This concept fosters an emotional connection, conveying warmth, relaxation, and approachable elegance.
Mood & Tone:
Nostalgic
Playful yet sophisticated
Welcoming
Relaxed elegance
Color Palette:
Coral Pink (#FF8A5B): Primary accents
Pale Turquoise (#A0CED9): Calm backgrounds
Seafoam Green (#B4E5AF): Fresh, subtle highlights
Buttercream Yellow (#F7D488): Warm optimism
Sand Beige (#F2D7B6): Neutral grounding color
Typography:
Header: Recoleta Bold (Serif), Gitlan Latin Bold (Sans Serif) Rekalame Script (Script)
Body: Proxima Nova Regular, Acumin Pro Regular
Graphic Elements:
Vintage postcard-style illustrations (palm trees, flamingos, umbrellas)
Retro textures (grain, paper effects, subtle gradients)
Vintage framing elements (rounded borders, badges)
Photography Style:
Vintage-inspired, soft-focus imagery
Faded coloration reminiscent of old postcards
Classic Floridian scenes and iconography
Concept 2: Ripple Effect
"Small Actions, Lasting Impact"
Essence: Visually represents foundational ABA principles—emphasizing the profound, expanding impact that small, thoughtful behavioral interventions can create. Highlights interconnectedness, subtlety, professionalism, and thoughtful optimism.
Mood & Tone:
Professional
Thoughtful
Serene and calm
Optimistic minimalism
Combined Color Palette:
Deep Ocean (#024959): Depth, professionalism
Sunlit Water (#4D9EBF): Main ripple graphics and accents
Soft Aqua (#89D8D3): Subtle backgrounds and textures
Light Mint (#AFDDE5): Calming secondary layers
Sand Glow (#F7E1AE): Warm accent color for contrast
Typography:
Header: Brandon Grotesque Bold
Body: Proxima Nova Regular
Graphic Elements:
Abstract ripple patterns (concentric circles)
Gentle gradient backgrounds and subtle layering
Minimalist shapes representing interconnectedness
Imagery:
Abstract representations of calm water
Subtle textures and patterns emphasizing professional serenity
Concept 3: Illumination
"Illuminating Pathways to Growth"
Essence: Symbolizes knowledge sharing, professional clarity, optimism, and continuous growth within ABA. Uses the metaphor of illumination to inspire attendees, reflecting FABA’s commitment to education and professional development.
Mood & Tone:
Optimistic and inspiring
Scholarly and professional
Warm, welcoming, and clear
Combined Color Palette:
Sunburst Gold (#FFC857): Optimism and highlights
Morning Sun (#F4A261): Warm accents and backgrounds
Clear Sky Blue (#6AB1D7): Balanced secondary elements
Bright Teal (#2A9D8F): Strong contrast, key focal points
Pathway Gray (#898B8E): Neutral balance, grounding details
Typography:
Header: IvyMode Bold
Body: Sofia Pro Regular
Graphic Elements:
Radiating sunbursts and rays of light
Clear pathways or guiding lines
Subtle glow effects and gentle gradients
Imagery and Textures:
Sunrise-inspired gradients and backgrounds
Soft, optimistic visuals symbolizing professional growth
Elegant, clean visuals reinforcing clarity and professionalism
Concept 4: Corporate
"Professional Clarity, Trusted Excellence"
Essence: Reflects professionalism, clarity, trust, and credibility, aligning closely with the BACB’s identity. Drawing visual inspiration directly from the BACB’s physical space, branding, and reputation, this concept conveys stability, reliability, and organizational excellence.
Mood & Tone:
Professional and structured
Authoritative yet approachable
Clear and trustworthy
Combined Color Palette:
Navy Professional (#243F50): Depth, authoritative presence
BACB Blue (#22587A): Strong professional accents, graphic emphasis
Sky Blue (#7FB1CF): Highlighting, subtle visual emphasis
Light Blue (#C3E5FA): Soft backgrounds, layering, clarity
Softest Blue (#DAF1FF): Backgrounds, neutral detail, openness
Typography:
Header: Palatino (Serif, professional, authoritative)
Body: Helvetica Neue (Sans-serif, modern, highly readable)
Graphic Elements:
Geometric and architectural-inspired shapes
Structured lines reflecting clarity and organization
Corporate-style framing elements or borders
Imagery and Textures:
BACB building interior and exterior photography
Professional, clean, and structured visuals
Minimal textures with corporate clarity, subtle gradients reinforcing professionalism
Concept 5: Balanced Harmony
"Professional Warmth, Inspired Clarity"
Essence: A thoughtful blend that pairs the warmth, optimism, and creative symbolism of the first three concepts (Retro Florida, Ripple Effect, Illumination) with the structured professionalism and trusted clarity from the Corporate concept. This approach visually symbolizes the BACB’s professional excellence while remaining inviting, inspiring, and approachable.
Mood & Tone:
Warm and inviting, yet clearly professional
Optimistic and inspiring with structured credibility
Approachable sophistication
Combined Color Palette:
BACB Blue (#22587A): Professional depth, structured accents
Sunburst Gold (#FFC857): Optimism, inviting highlights
Pale Turquoise (#A0CED9): Calm, approachable background
Sunlit Water (#4D9EBF): Balanced, thoughtful emphasis
Softest Blue (#DAF1FF): Neutral, clean backgrounds
Typography:
Header: Palatino (Serif, authoritative, professional elegance
Body: Helvetica Neue (Sans-serif, clear, structured), or Acumin Pro (modern readability)
Graphic Elements:
Abstract ripple and radiating sunburst patterns paired with structured geometric shapes
Vintage-inspired elements (subtly applied) within clean, professional layouts
Corporate framing combined with subtle gradients or textures for visual warmth
Imagery and Textures:
Light gradient backgrounds, combining sunrise warmth and professional neutrality
BACB-inspired photography (professional setting) treated with warm, gentle color grading
Subtle textures: clean, minimalist gradients inspired by natural elements (sunrise, water)