AfA Coalition Website Redesign

Excited to share my recent UX redesign work for Asia for Animals!

Over a one-month span, I managed every phase—from discovery and user research to final UI development—transforming the site’s layout, donation flows, and navigation.

Key results include:

+66% increase in site sessions

7+ minutes average session duration

Bounce rate reduction (by 5%)

More by Samuele Lai

View profile
  • Services by Samuele Lai

    View all services