George Lucas

"DON'T AVOID THE CLICHÉS. THEY ARE CLICHÉS BECAUSE THEY WORK"

- a quote by George Lucas

Think about it... Star Wars is basically a knight-and-princess story-just set in space. By playing with clichés in a creative way, you can create the most interesting stories.

That's exactly what I do: I take the most obvious elements that fit the story and twist them into something unexpected. That way, everyone instantly gets what I mean in my designs.