LinkedIn for Gen Z – UX Case Study
Gen Z professionals find LinkedIn complex and less engaging. This case study redesigns it with Job Reels, Gamified Profiles, Interactive Networking, Video Resumes, and an Experience Mode Toggle to simplify job searching and networking.
UX Tools Used:
User Research & Data Collection: SurveyMonkey, Typeform, Google Forms – Gathered insights from Gen Z users.
Persona Development & Empathy Mapping: Miro, FigJam – Created user personas, empathy maps, and journey flows. Canva – Designed visually appealing personas.
Behavioral Analysis & Heatmaps: Hotjar – Tracked user interactions through heatmaps and session recordings.
Competitor & Trend Research: Google Trends – Analyzed how Gen Z engages with LinkedIn and trending job market insights.
Additional documents include detailed research findings, personas, wireframes, and usability testing reports.
