The Salvation Army

Self-Denial 2025

Brief: To design a poster, leaflet, money collection box, and envelopes for the Self Denial 2025 fundraising appeal by The Salvation Army, following brand guidelines and core brand elements. The 2025 campaign highlights the life-changing work in the Indonesian territory.

Role: Graphic Designer

Outcome: A successful project where I led the design look and feel, ensuring all printed assets maintained the familiar and cohesive branding of Self Denial, effectively supporting the global fundraising efforts across 134 countries.

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