Packaging Illustration for Piccolo Coffee

Crafting Stories Through Coffee: The Packaging Design of Piccolo Coffee Roastery Riyadh, Saudi Arabia

Piccolo Coffee Roastery in Riyadh honors the journey of coffee from its origins to connoisseurs. To reinforce its identity focused on quality and tradition, Piccolo collaborated with Widarto Impact to create sensory-stimulating packaging that enhances the visual experience.

The illustrations, which serve as the focal point of the design, were crafted by me. My hand-drawn style embraces a classic approach, employing strong line work and intricate details reminiscent of woodcut techniques. Each stroke conveys authenticity, celebrating the human touch that parallels the manual craftsmanship involved in coffee brewing. This visual narrative spans from farmers meticulously picking coffee cherries to baristas skillfully brewing coffee, depicting the dedicated journey from farm to cup.

This design goes beyond aesthetics; it embodies Piccolo's belief that coffee is a collaboration between humans, nature, and tradition. Each packaging variation represents a unique coffee origin—Colombia, Yemen, Brazil, Ethiopia—with distinct colors that tell local stories.

Bilingual text in English and Arabic expands Piccolo's audience, reflecting a cultural openness. Clean, modern typography harmonizes with classic illustrations, blending tradition with innovation.

The result is visually captivating packaging that invites curiosity, connecting consumers with the origins of coffee and enhancing their Piccolo Coffee experience. It celebrates the process, people, and vibrant colors of life in every cup.

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