CREAMLY - Cart Flow

Small Changes. Big Differences

Optimizing an abandoned cart email ensures that interest transforms into purchase.

I recently revamped an email for the CREAMLY brand, focusing on a clear strategic approach:

✅ Multiple CTAs: I added multiple calls-to-action to guide users back to their cart, increasing conversion likelihood.

✅ Concise and impactful messaging: I shortened the headline to make it more fluid and direct, emphasizing immediate benefits from the selected products to heighten purchase intent.

✅ Optimized product block design: I redesigned the product presentation into two clear columns, emphasizing essential information: product name and key benefits, simplifying decision-making.

✅ Focused messaging: I removed distractions by excluding suggestions for other products, maintaining a singular focus on products already chosen by the customer.

✅ Enhanced product benefits: I included a dedicated banner highlighting key product benefits to strengthen the value proposition.

✅ Trust boosted through customer reviews: I reinforced credibility by showcasing customer reviews prominently, enhancing trust and confidence in product efficacy.

Follow me on