Anadolia – A Shopping Experience Rooted in History / e-commerce
Hi Dribbble Family!
Blending traces of the past with the design language of today...
Anadolia is a well-established e-commerce site offering historical figures and cultural souvenirs.
Through a well-thought-out design approach, the user experience and interface were redesigned to meet modern expectations. Staying true to its original color palette, a visual language inspired by Anatolia’s rich cultural heritage was created. User journeys were simplified and interactions made more intuitive.
The result: a shopping experience inspired by the past, ready for the future.
Anadolia – From Past to Future with a UI/UX Refresh
The redesigned Anadolia interface offers a modern visual language that reflects the brand's cultural identity while making it easier for users to explore and shop for heritage-inspired products.
UX (User Experience) Improvements:
- Simplified Category Structure: The previously complex navigation was streamlined, allowing faster access via a clear “All Categories” menu.
- Smoother Shopping Flow: Product discovery, filtering, and cart processes were made more intuitive and efficient.
- Promotions Brought to the Forefront: Campaigns and seasonal offers are now clearly highlighted through top-of-page banners and strategic placements.
- Simplified User Journeys: The user path from homepage to checkout was shortened by reducing interface complexity.
UI (User Interface) Enhancements:
- Modernized Interface with Original Colors: While staying true to the brand's color palette, the UI was refreshed with softer transitions, better use of white space, and minimalist iconography.
- Horizontal Product Card Design: Product cards were redesigned with a cleaner, more modern layout, improving hierarchy and balance of price, buttons, and tags.
- Improved Visual Hierarchy and Readability: Better font sizes and heading structure allow users to navigate and scan content more easily.
- Consistent Visual Identity: Banners, icons, and buttons were aligned into a more cohesive and unified design system.
Prototype >> https://figmashort.link/jNNfEx
I'm looking forward to our new projects! 🌟