Ultadent Corporate Campaign

Overview

This project required extensive collaboration across multiple disciplines, including print design, copywriting, web development, marketing, 3D design, and art direction. As a team, we were tasked with developing concepts for the overall look and feel of the campaign. I proposed a clean, modern, and visually engaging design direction—aimed at effectively conveying the various messaging objectives throughout the campaign’s phases.

To achieve this, I conceptualized an animated logo that could dynamically represent different themes in an artistic and cohesive manner, integrating it seamlessly across multiple web assets. The marketing team responded positively to this idea, and we proceeded with its implementation. Additionally, they were drawn to the concept of flyout product visuals, which required me to develop a strategic solution for the landing page that successfully incorporated both the animated logo and the interactive product display.