Logo & Visual Identity Design | Kala Post Logistics

Kala Post is a specialized company in the transportation and logistics sector, committed to providing fast, reliable, and extensive services.

To enhance the brand identity, the logo and visual identity were designed with a focus on speed, precision, and trust. The graphic elements are simple, modern, and legible, reflecting a sense of dynamism and efficiency.

Kala Post Visual Identity Elements:

Logo inspired by motion, speed, and reliability.

Color palette featuring a professional and modern combination to reinforce trust, innovation, and dynamism.

Visual identity materials, including business cards, letterheads, envelopes, folders, employee uniforms, packaging, billboards, and digital assets.

A comprehensive brand book outlining design standards and brand identity guidelines.

This project empowers Kala Post to establish a strong, cohesive, and professional presence across all platforms and customer touchpoints.

Logo Design Analysis of "KALA POST"

The logo of "KALA POST" is designed based on several visual elements, each carrying a specific meaning:

1️⃣ Incorporation of the letter "K" from "KALA"

  • This element enhances brand recognition at first glance.

2️⃣ Incorporation of the letter "P" from "POST"

  • This helps in quick identification of the brand name and its association with postal services.

3️⃣ Use of an arrow symbol to represent movement and speed

  • The arrow conveys a sense of dynamism, efficiency, and fast package delivery.

4️⃣ Incorporation of a wing symbol to represent speed, precision, and collaboration with Iran Post

  • The wings symbolize speed and accuracy in Kala Post’s services and also create a visual connection with Iran Post’s logo, emphasizing their collaboration.

These elements collectively establish a cohesive, professional, and logistics-relevant brand identity for Kala Post.

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Designed in 2022

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