Rocket Dogs - Branding - Dog Tile

Rocket Dogs Branding

Rocket Dogs is a racing and adventure game for desktop and mobile devices. The game features (you guessed it), dogs flying through space! Leveling up dogs and rockets is achieved through purchasing NFTs. For the Rocket Dogs brand design I streamlined an existing logo, and created a native app icon. 

The primary purple is reminiscent of rocket flames. The secondary colors evoke space and moon world landscapes from the game. The wide and bold typography communicates urgency and excitement, because who has time to read at rocket speed?! The large and small icon illustrations explain gameplay concepts visually. For the user interface designs, I channeled the stylings of 2Advanced Studios (RIP). Detailed line art and acceleration lines in the UI design enhance the futuristic and high tech atmosphere of the game.