Trace Mobile App
The mobile app, Trace, offers a range of features and functionalities tailored for agricultural transactions. Companies can log in using either their own server or the app’s default servers, with secure authentication via SSO (Single Sign-On).
Key Features:Buy & Sell: Companies can purchase multiple products from farmers based on specific product types and also sell these products.
Premium Pricing: The app allows companies to set and record premium prices offered to farmers.
Smart Farmers Card: All transactions are processed using a Smart Farmers Card, which supports NFC and QR code technology. Each card has a unique ID and is assigned to an individual farmer.
Transaction Management:
A dedicated transaction list displays all buying and selling records separately.
A premium transaction list tracks premium payments given to farmers.
Farmer Management:
Farmers can be added with basic details.
A farmer list provides an overview of registered farmers.
Offline Mode: The app functions without an internet connection, automatically syncing data when reconnected.
Multilingual Support: Users can switch between different languages.
Text-to-Speech: A voice feature assists farmers with low literacy.
User Support & Profile Management: The app includes a support section and options to edit user
Project Overview
Trace is a mobile app designed to streamline agricultural transactions between companies and farmers. It supports secure authentication, buying and selling of farm products, premium pricing, farmer management, and offline transactions. The app is tailored for diverse user needs, including multilingual support and accessibility features.
Problem Statement
Many farmers, especially in rural areas, face challenges in accessing fair trade opportunities, managing transactions, and receiving premium payments. Companies also struggle with maintaining transparent transactions and ensuring seamless farmer interactions. The goal was to create an intuitive, efficient, and accessible platform that bridges this gap.
User Research & Insights
Primary Users:
1. Companies & Traders: Need a reliable platform for buying and selling, tracking transactions, and managing farmers.
2. Farmers: Require an easy-to-use system to receive payments, understand transactions, and interact with buyers.
User Challenges Identified:
- Low literacy levels among farmers.
- Poor internet connectivity in remote areas.
- Need for seamless NFC and QR code-based transaction management.
- Language barriers.
Design Process
1. User Journey Mapping
The user journey map highlights Akello AK, a stock collector from Uganda, as the primary persona.
It outlines key user goals, actions, touchpoints, emotions, pain points, and areas for improvement.
Key Stages & Insights:
Awareness: Farmers and traders seek online solutions to enhance agricultural value chains.
Download: Users face difficulties in locating the app; SEO and marketing improvements suggested.
Register: Login and password setup is intuitive but requires simplification.
Buy Stock & Sell: Users need an easy method to add multiple stocks and verify premium pricing.
Pay Farmers: Premium payments require verification via Smart Farmer Card (NFC/QR).
Farmer Management: Users need quick access to farmer lists, adding/editing details, and issuing cards.
Reports & Account Management: Transaction tracking and profile updates need UX enhancements.
Support: Help section improvements required for better user assistance.
2. Information Architecture & User Flow
Designed a clear navigation structure to guide farmers and company users.
Focused on seamless transaction flows with dedicated sections for buying, selling, and payments.
Implemented easy access to farmer lists, reports, and support features.
3. Wireframing & Prototyping
Developed low-fidelity wireframes to map out key screens.
Created high-fidelity prototypes in Figma, focusing on accessibility and usability.
4. Key UX Design Considerations
👉 Easy Authentication: Implemented SSO login to simplify access.
👉 Simplified Transactions: Designed one-tap NFC & QR-based interactions for smooth farmer payments.
👉 Offline Functionality: Ensured critical features work without an internet connection, with automatic syncing.
👉 Text-to-Speech & Multilingual Support: Integrated voice assistance for low-literacy users and language switching for inclusivity.
5. Visual Design & Branding
Color Palette: Used Fairfood defined color tones.
Typography: Chose clear, readable fonts to accommodate diverse literacy levels.(Moderate )
Icons & Illustrations: Used intuitive icons and illustrations for non-textual understanding.
Usability Testing & Feedback
👉 Conducted usability testing with farmers and company representatives.
👉 Simplified form inputs after observing user hesitation.
👉 Adjusted button placements for faster interaction.
👉 Improved contrast & readability for better visibility in outdoor conditions.
Results & Impact
📈 Increased adoption among farmers due to ease of use.
🚀 Transaction time reduced by 40% with Smart Farmers Card integration.
🔄 80% of transactions completed successfully even in offline mode.
🌍 Improved accessibility with multilingual & text-to-speech features.
Conclusion
The Trace app successfully enhances agricultural transactions by offering seamless, secure, and accessible features. The UX design played a pivotal role in ensuring adoption among farmers while enabling businesses to manage transactions efficiently.
For Know more -> https://docs.fairfood.org/install_app