Pagoda - Tea Brand - Design Applications

PAGODA is a cultural sanctuary located in Ensenada, B.C., inviting tea lovers to embark on a sensory journey through the ancient traditions and authentic flavors of Asia. This space not only offers high-quality teas — including green, oolong, chai, black, and floral teas — but also fosters a deep appreciation for the tea culture through activities that explore its art and rituals.

In this design project, we were tasked with creating a visual identity that reflected the fusion of the traditional and the modern, respecting oriental aesthetics while creating an authentic connection with PAGODA’s values and essence. The challenge was to develop a holistic sensory experience, exploring how aesthetics, functionality, and cultural narrative intertwined to create a unique brand that invites people to discover and enjoy tea in all its forms.

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