Brand Identity for Asian Restaurant - James Bun

Introducing our brand identity design for Paris based Asian street food canteen, James Bun.

OBJECTIVES

We helped this Paris based restaurant create a brand that personified their down to earth, welcoming and inclusive nature. Deliverables included custom logotype, colour & type, hand drawn illustrations, and collateral for their restaurant.

SERVICES

Creative Direction | Logo | Type | Colour | Illustration | Merch | Collateral | Brand Guidelines

RESEARCH


We set out to design a distinctive, eye capturing brand identity that would position James Bun as an affordable, generous, friendly restaurant. The identity needed to feel elevated without conveying pretentiousness. To achieve this, we created a playful brand identity that perfectly balanced sophistication with fun.

SOLUTION


With a bold hand drawn logotype and vibrant colour palette, this identity was a lot of fun to create. We created a cohesive set of poster designs that could be used flexibly across all collateral needs. And to top it off, we created a set of playful, Asia-inspired illustrations to deepen the brand narrative.

RESULTS


Our journey with this James Bun project resulted in a a playful yet elevated brand identity that embodied their brand personality and allowed them to connect with their audience.

We had so much fun with this identity. We’d love to hear your thoughts on it.

THANKS FOR VIEWING

View more work at ulyssesdesignco.com

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