SoCal Edison grid mod campaign

Digital illustration campaign for Fortune 500 electric utility, Southern California Edison. Creative direction for illustrated visual narratives, infographics, and isometric maps used in print, motion graphics, video, and presentation channels. 

The campaign aimed to communicate the story of Edison’s commitment to modernizing the future of the electrical power grid. The renewable energy initiative strove to incentivize consumers to generate their own clean energy and sell it back to the grid.