Mission 🔥

All The Way Canine Academy (ATWK9) is a leading dog training academy that helps owners build strong, respectful relationships with their pets. The company focuses on teaching effective training methods and fostering mutual understanding between owners and their dogs.

Task ⚡️

The goal was to refresh the ATWK9 brand and create a modern, memorable, and minimalist logo that reflects the company's values and its approach to dog training: friendly, with love and respect for both dogs and owners.

Additionally, a website redesign was needed to make it more modern and user-friendly.

My Approach 🚀

I moved away from using standard dog or paw images in the logo and instead captured the approach and mission of ATWK9 in the icon. The logo incorporates an element that represents a clicker — a training tool that symbolizes the exchange of information and mutual understanding between humans and dogs. The icon also hints at a tennis ball and flying disc, items that dogs love to play with, which is reflected in the color palette as well.

The gradient in the logo creates a “loading” effect, highlighting the ongoing process of learning and knowledge exchange between a person and their pet.

For the website, I created a modern, intuitive design that enhanced the visual experience and simplified navigation. The new site is more stylish and professional while still being friendly and easy to use.

Results ✨

The new logo and brand identity effectively differentiate the company in the market while reflecting the company’s values and approach to dog training. The brand is now more memorable, eye-catching, and conveys a sense of trust and understanding between owners and their pets.

The website now enhances the user experience, making information about services accessible and easy to digest.

Please post your feedback ❤️

The logo and images in this post require the designer's consent for use or distribution.

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