STEREOTYPE: A Digital Experience That Challenges Beauty Norms
STEREOTYPE: Redefining Beauty Through Digital Experience
We often see only the projection given to us—shaped by norms, expectations, and stereotypes. But when we take a second look, we uncover perspectives that challenge what we thought we knew.
STEREOTYPE is a fragrance brand built on this idea. It encourages people to stand out, embrace differences, and see beauty beyond the usual perspectives. In our digital design, we brought this vision to life with a bold, immersive experience that breaks visual conventions and celebrates individuality.
A Digital Space for Diversity & Inclusion
At Accuraten, we believe in design that sparks conversations. That’s why the STEREOTYPE website challenges traditional beauty standards, featuring models with vitiligo, albinism, heterochromia, and other unique traits. Through this, we send a clear message: being different isn’t just okay—it’s powerful, it’s beautiful, and it deserves to be seen.
With this project, we hope to inspire a more inclusive and open world, where every unique perspective is celebrated.
