Rakbank — Branding & UI/UX Design

About the Project

Rakbank, one of the UAE’s most established financial institutions, embarks on a bold transformation to connect with a younger audience. Our goal was to modernize its brand identity, digital experience, and product packaging while maintaining the trust and reliability it is known for. The result? A seamless blend of bold aesthetics, cutting-edge UI/UX, and intuitive fintech solutions.

About the Shot

This video animation showcases Rakbank’s rebranded visual language, featuring a striking red and white palette, clean typography, and dynamic UI flow animations. We introduced Bento grid layouts for a more modular and flexible approach to information design. From product packaging to mobile interfaces, every touchpoint embodies a sleek, modern, and engaging experience tailored for the next generation of banking users.

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