Soluna Café

Soluna Café is a luxury coffee brand designed for those who appreciate intentionality in both aesthetics and experience. Inspired by the harmony of the sun and moon, the brand blends warm, golden hues with deep, rich tones to create an inviting yet refined atmosphere. The goal was to craft an identity that embodies elegance, tranquility, and premium craftsmanship; resonating with an audience that values quality, design, and sensory indulgence.

The challenge was to develop a visual identity that exudes sophistication while maintaining an organic, welcoming charm. Every design element had to reflect the essence of balance; bold yet soft and modern.

The concept of Soluna is rooted in duality, the interplay between light and dark, energy and calm. The brand name itself, "Soluna," combines Sol (sun) and Luna (moon), symbolizing a café experience that transitions seamlessly from a vibrant morning pick-me-up to an intimate evening retreat.

For typography, we paired a refined serif with a minimal, geometric sans-serif to emphasize the balance between tradition and modernity. The brand’s voice is gentle yet assured, inviting customers into a curated experience.

Soluna Café is not just a coffee brand, it’s an experience.

Through intentional typography, rich colors, and elegant applications, the brand achieves a perfect balance of warmth, sophistication, and modernity.

The final identity system ensures brand recognition from packaging to the in-store experience.