[PACKAGING DESIGN] SALMON FIN

Sophisticated packaging for premium products.

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Packaging | Branding | Brand Identity

Field: Food

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Salmon products always have a higher selling price than the general seafood market. Therefore, the packaging designed for salmon fin products also has stricter requirements for sophistication.

Faced with this problem, Kaiza's team did a thorough research and we realized that when consumers are willing to pay for a premium product, they also fully understand the features and uses of the product. Therefore, we decided to design a minimalist packaging with few details to ensure sophistication and modernity. In addition, we only put basic information on the packaging such as the name, origin, and nutrients of the product. In particular, we decided to include the information "Product does not use foam blisters". As analyzed above, most customers in this segment will tend to care more about sustainable and safe values ​​than too much information about the uses.

With the limited space of a package, we have carefully considered the design layout and selection of introductory information. Ultimately, the satisfaction of our partners and the effectiveness of the packaging are Kaiza's biggest "profit" when completing the project.

Designed by Kaiza

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Contact us:

KAIZA CO.,LTD

• W: www.kaiza.vn

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