AARON & BRYAN: HOPDODDY X DOS HOMBRES

The renowned US restaurant chain Hopdoddy, celebrated for its inventive burger offerings and boasting over 35 locations across the country, joined forces with Dos Hombres, the spirits venture established by Aaron Paul and Bryan Cranston, famed stars of "Breaking Bad". This collaboration aimed to launch an interactive campaign to captivate the fans of both brands, inviting them to engage directly.

For this unique initiative, we designed and developed two bespoke landing pages, showcasing the favorite drinks of Aaron and Bryan. To foster interaction and customer involvement, an inventive voting system was incorporated via Webflow. Guests at Hopdoddy locations could scan a QR code at the reception to select and vote for their preferred drink. This direct customer participation not only enhanced engagement but also fostered a sense of community and playful rivalry among patrons. The synergy of Hopdoddy and Dos Hombres, propelled by morgentau's technical and creative proficiency, exemplifies the seamless integration of digital strategies with in-store marketing efforts.

Software: Figma, Webflow

Agency morgentau®

We’re morgentau — a boutique agency based in Frankfurt am Main, building brands and websites from concept to charisma with clarity and intention. Webflow nerds since 2018, agency established in 2020. We've completed over 220 Webflow projects and 180+ branding and design projects with clients in 14 countries. We specialize in creating unique websites and brand identities that make a lasting impact and bring brands to life — beyond momentum.

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