LoneScale website transformation
A phased approach to digital evolution
The challenge
LoneScale needed a website that matched their professional capabilities while working within practical budget constraints. Their existing site wasn't reflecting their brand identity or performing at the level needed to support their business growth.
The approach
Rather than a complete overhaul that would strain resources, we developed a strategic phased implementation:
Phase 1:
Focus on the highest-impact pages first
Redesign core user journeys
Implement modern framework for better performance
Create foundation for future expansion
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The process
Strategic planning: Identified the most crucial pages for immediate transformation
Design: Created new layouts and user flows in Figma.
Development: Built using Webflow with the Lumos framework.
Animation: Integrated GSAP for smooth, engaging interactions.
Integration: Worked alongside LoneScale's illustrator to incorporate visual assets.
Technical implementation
The build leveraged modern web technologies:
Lumos framework: For improved performance and scalability.
Webflow: For robust CMS capabilities and client-friendly management.
GSAP animations: For refined micro-interactions that enhance user experience.
Figma: For collaborative design and prototyping.
The results
The transformed pages deliver:
Improved performance metrics: Faster loading times and smoother interactions.
Enhanced brand presentation: A more professional, cohesive visual identity.
Scalable foundation: Architecture ready for Phase 2 expansion.
Strategic modernisation: Key pages updated while maintaining business continuity.
Client benefits
The phased approach provided LoneScale with several advantages:
Ability to modernise within budget constraints.
Uninterrupted business operations during transition.
Opportunity to test improvements on key pages.
Strategic allocation of resources.
Looking forward
Phase 2 is scheduled to extend these improvements across the remaining pages, completing the site's transformation. The foundation established in Phase 1 will ensure a smooth continuation with consistent design language and technical implementation.
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