Lamar® 21°

We took a deep dive into Lamar Advertising’s rich history to really understand what makes them who they are. That research gave us the foundation to create a solution that feels true to their identity and honors their legacy.

To keep things looking sharp, Gabe and I built a custom grid to balance Lamar's mark just right. And for a little extra meaning, we angled the wordmark at 21°—a subtle nod to their founding year (19 + 02 = 21). This tweak kept the iconic feel of their logo intact while adding some geometric precision to make sure it looks great everywhere, big or small.

✌️Ready to make your brand stand out big and bold? Let’s get to work on your next project: http://heyo.is/excited-to-chat 🚀