Illustration for Asgardr ❄️

Illustration for Asgardr: Fragrance Inspired by Goddess Hel ❄️

For the Ásgarðr fragrance brand, we created illustrations featuring Hel, the Norse goddess of the underworld and ruler of the dead. This collection of scents, inspired by legends, is designed to bring Scandinavian mythology to life.

🖤 The concept reflects Hel’s eerie beauty and somber majesty, capturing the duality of life and death. As the keeper of the afterlife, her presence is both haunting and enigmatic, embodying the cold embrace of fate and the silent wisdom of the beyond.

🎨 The design, inspired by Hel, is crafted in a Scandinavian style with icy blues, deep blacks, and spectral silvers—her flowing cloak, frost-covered ground, and the looming presence of a mighty dragon create a mystical, otherworldly atmosphere. This illustration channels the essence of stillness, mystery, and the timeless cycle of existence.

What emotions does this artwork evoke in you? ❄️💀

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