Football Club Profile - Landing Page Redesign

Overview

The football club’s official website serves as the primary digital touchpoint for fans, sponsors, and potential members. However, the existing landing page was outdated, lacked engagement, and failed to effectively showcase the club’s brand, upcoming matches, and membership options. The goal of the redesign was to enhance the user experience, improve content hierarchy, and drive higher fan engagement and ticket sales.

Challenges

  1. Outdated Design – The previous layout lacked visual appeal and did not reflect the club’s modern identity.

  2. Poor User Experience – Navigation was confusing, making it difficult for users to find key information like match schedules, ticket purchasing, and club news.

  3. Low Engagement – Fans were not interacting with the content, leading to reduced ticket sales, membership sign-ups, and merchandise purchases.

Results

  1. Modern UI/UX Design – Implemented a visually appealing, club-branded design with a bold color scheme, dynamic images, and improved typography.

  2. Enhanced Navigation – Streamlined the menu with clear sections for match schedules, ticketing, club news, and membership benefits.

  3. Better Conversions – Improved call-to-action placements, leading to increased ticket sales, higher membership registrations, and boosted merchandise sales.

Full design

Mockup

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