Service

Brand design

Print production

Web

App

App

Digital Marketing

Apatie Seguros corporate visual identity design is inspired by certain key concepts: trust, service, knowledge, efficiency, and innovation. There is a double game in the isotype: the Apatie A that contains the Insurance S. It can also be interpreted as a triangle. The geometric figure rests on its base and transmits calm and tranquility. Due to its three sides, it is considered a stable figure with several points of support, without being seen as static as a square. The typography follows a design of straight lines that connote stability, security, and tranquility.​​​​​​​