Endomarketing Poster Design

This endomarketing poster from Compañía Minera del Pacífico follows a UX-friendly design Mining Industry Relevance:

Even though this image focuses on artistic skill-building, it connects to the broader theme of continuous professional development within the mining sector. The same principles of practice, mastery, and improvement apply to technical, safety, and operational training in mining.approach to communicate the importance of continuous learning within the company.

Intent and Message

The core message, "Practice Makes Perfect," encourages continuous learning and self-improvement, reinforcing the idea that professional development enhances work performance.

The phrase "Training Improves My Work." connects learning to professional growth, emphasizing the impact of training in the mining sector.

UX Design and Accessibility

• Typography: The large, high-contrast, and easy-to-read font ensures visibility in various workplace conditions, making the message accessible to all employees.

• Colors: The dominant green background conveys balance, growth, and renewal, reinforcing the idea of personal and professional development.

• Illustration: Featuring a woman in a yoga pose adds diversity and inclusivity to the campaign, acknowledging that women play a vital role in the mining industry. The pose symbolizes focus, discipline, and continuous improvement, aligning with the theme of training.

• Visual Hierarchy: The structure guides the viewer from the headline to the supporting text and action buttons, ensuring clear communication of the campaign's message.

Interaction Elements and Call to Action

• At the bottom, three buttons display key steps: "Train," "Improve," "Perfect Yourself." This structured progression encourages active participation in training programs.

• Simple, universally recognizable icons enhance usability, ensuring that all employees, regardless of their background, can easily understand the call to action.