I developed the design of the service page for Pflegewächter, a German platform that makes it easier for elderly individuals and their families to apply for the right care benefits, receive higher financial support, and connect with legal experts when needed. Their goal is to simplify bureaucracy and ensure people get the care they deserve. To ensure consistency with the existing platform, I used the fonts, colors, and styles from the platform’s style guide, ensuring the new page aligned with the overall brand identity.

1. User Research

I conducted a research, which included reviewing the current platform and its design, analyzing competitors, and identifying areas for improvement. Based on my findings, I created an empathy map, product hypotheses, and job stories to visualize the concerns and pain points of users seeking caregiving support.

2. Wireframing

I created desktop and mobile wireframes to establish a page structure and optimize the user flow for higher conversions. Since the goal was to make the page more effective in guiding users toward key actions, I focused on strategic placement of CTAs and making them vivid which I showed by high contrast when created wireframes.

3. Mockups / UI Design

I designed the desktop and mobile interfaces. Since one of the key user groups included elderly individuals, I prioritized accessibility and readability throughout the design.

To optimize the page for conversions, I focused on visual hierarchy, trust-building elements (testimonials, statistics), CTA optimization, readable typography and mobile responsiveness.