ADORNIA KIDS | Identity Design, Print Design

DECEMBER 2024

CATEGORY: Identity Design, Print design

PROJECT TYPE: Freelance Design Project

CLIENT: Adornia Kids

IMAGES USED ARE TAKEN FROM SOURCES SUCH AS THE INTERNET

THE BRAND:

Adornia Kids is more than just a kidswear brand—it’s a gateway to a magical garden called Adornia, where imagination runs free, colors bloom, and every child is encouraged to embrace their most uninhibited, playful self. Designed to offer stylish yet comfortable clothing, the brand initially focuses on Indian wear while keeping the door open for future expansion into Western styles.

THE DESIGN:

The brand identity captures the essence of Adornia in a unique and memorable way. The wordmark is minimal and expressive, featuring a subtle smiley face above the letter “N” that adds warmth and friendliness. The monogram—AK—is bold and playful, with a flower forming in the negative space to symbolize growth, creativity, and the wonders of childhood. This unique design approach was expanded throughout the visual language of the brand. Following that, a suite of print collaterals was designed, including label tags, thank you cards, visiting cards, ensuring a cohesive and engaging brand experience that truly brings the magical world of Adornia to life.