Fixed the betting feature on Kuda for a smoother user experience
Most first-time users trying to deposit into a betting account on Kuda hit a dead end. The system asks for a User ID, but in many cases, what actually works is the phone number linked to the betting account.
This misalignment caused unnecessary friction and frustration. So instead of designing around a step-by-step flow, I tackled the root cause.
✅ I redesigned the input field to accept both username and phone number.
✅ I introduced smart validation that suggests an alternative if one method fails.
✅ I improved error messaging to guide users instead of leaving them stuck.
This is what problem-driven design approach looks like, understanding friction points, eliminating ambiguity, and making every interaction seamless.
About me (Bolaji)
I'm a Product Designer
I create user-centric SaaS designs that drive growth and innovation in healthtech, fintech, sales & marketing, and AI-driven products. With expertise in product management, I thrive on transforming complex ideas into cohesive, functional, and impactful products that drive innovation and deliver value. Looks like someone you need on your team, right?