"Oye esta" Historias que cobran vida

From urban music artist Mozart La Para to stand-up comedian Starlyn Ramirez, Dominican swimming legend Marcos Díaz, and one of Santo Domingo’s most beloved IT Girls, Gabi Desangles—all of them share how they have faced unusual situations.

Campaign Development

These stories come to life through this campaign, carried out by Fury Records under the direction of Manuel Lenis and Jean Paul Egred. Official website project here

We developed the entire brand ecosystem for the campaign, from conceptualizing the name to directing each interview. We handled all the journalistic work and visual execution.

Logo construction

The idea behind the project is to tell stories and share them with the world! We didn’t want to stay silent, so we used the megaphone as the main symbol, humanizing it to add a personal and cartoonish touch—perfectly reflecting the essence of the stories that make up the campaign.

In the same way, we created its variations and adaptations.

Brand Implementation

Some resources and materials created for the campaign and its communication.

Brand explorations

We wanted to give the logo a handmade touch to make it feel more real, authentic, and organic. Here are some hand-drawn explorations and a glimpse of the creative process.

We developed the entire brand ecosystem for the campaign, from conceptualizing the name to directing each interview. We handled all the journalistic work and visual execution.

An incredible team of diverse artists worked on the visual identity while simultaneously producing animation pieces, designing characters based on prior research, as well as the settings and supporting graphics.

Animation and Film Process

We partnered with Bombillo Amarillo, a talented animation studio, and Piragua Films, a dominican replublic based production company, to bring each story to life, seamlessly integrating the visual aesthetic of the pieces into the brand identity we created—colors, shapes, dialogues, texts—every detail was carefully considered to build this universe.

Character Design

Each character underwent an intense and detailed research process to develop the narrative, craft the interview, and create the animated character

Final result (Sound on)

The result of the campaign is a blend of various disciplines. Engaging clips that tell real-life stories in a striking yet relatable way, fostering a strong connection with the audience.

Finally, we managed the campaign's launch and distribution, ensuring its presence across social media and digital platforms. We created different adaptations and engagement dynamics around the project.

The overall tone of the project is deeply human. it's about telling real, everyday stories from our guests.

Likewise, the language used in the campaign remained informal and fresh, perfectly complementing the visual elements.

Official website project here

Directors: Manuel Lenis & Jean Paul Egred

Executive Producer: Paulina Suárez

General Producer: Carolina Giraldo

Local Production Company: Piragua Films

Animation Direction: Bombillo Amarillo

Client: Redbull Dominican Republic

Red Bull Team: Gonzalo Vegas

A project by Fury Records

2021