Poster (concept and copy)

A bold and playful typographic design that reinterprets the classic “When life gives you lemons…” phrase with a fresh perspective: forget the lemons and get ice cream instead. The clean, modern aesthetic, combined with a tempting image of caramel-drizzled ice cream, reinforces a lighthearted, indulgent mindset. Concept and copy be Gabriel Denaes; design by 24 Karat.