About

I am a versatile and dedicated creative professional, driven by a passion for crafting visually captivating and emotionally resonant experiences. I excel in the art of effective communication, transforming complex information into compelling and aesthetically pleasing designs. My love for exploration and creative problem-solving fuels my constant pursuit of innovative solutions that bring people together through art, design, culture, and community-focused projects. My expertise spans a wide range of design disciplines, including graphic design, typography, mixed media, print, UX design, architecture, interior design, branding, marketing, curation, painting, photography, and social media. Each of these outlets fuels my creativity and passion for storytelling. I aim to showcase my diverse skill set through my portfolio, highlighting my dedication to creating impactful designs that captivate and inspire. about. As a self-proclaimed creative director, I find immense joy in leading teams to develop visionary projects that align with strategic goals and ethical values. Outside of my professional life, I enjoy wandering in nature, embarking on long drives, indulging in books, binge-watching favorite TV shows, and immersing myself in music—sometimes all at once. This multifaceted approach to life and creativity ensures that I bring a unique and holistic perspective to every project I undertake.

Index

case i.

Overview: The Davis Bike Trail is a well-established biking route located in the city of Davis, California. With its picturesque landscapes, cycling-friendly infrastructure, and strong community engagement, the Davis Bike Trail has become a popular destination for both local residents and tourists. However, to enhance its appeal, increase user engagement, and attract a broader audience, the Davis Bike Trail was seeking a rebranding initiative. This project brief outlines the key objectives, deliverables, target audience, and timeline for the Davis Bike Trail rebranding project. The demo contains a few pages from the rebranding guidebook.

Brand Identity: Designed a new logo, color palette, typography, and visual style that embody the modern and inviting nature of the Davis Bike Loop.

Brand Guidelines: Created a comprehensive guide to ensure consistency in using brand elements across all touch points.

Community Engagement Plan: Created initiatives and programs in collaboration with the Davis City Bikers and local businesses to involve the community in the loop's development and promotion.

Marketing: Created a comprehensive brand strategy and content to strengthen the trail's positioning and increase its visibility.

Target Audience: Local residents and community members to embrace cycling as a sustainable and enjoyable mode of transportation and recreation.

Key Message: Promote the Davis Bike Loop as a family-friendly destination offering safe and enjoyable experiences for all age groups.

case ii.

Overview: Flow Yoga Studio is a new yoga studio founded by Jessica Miller and Sarah T, aiming to share her passion for yoga and create a welcoming space for individuals to connect with their bodies and minds. The studio offers a variety of classes taught by experienced instructors, fostering a supportive community centered on the power of f low.

Logo Design: A unique and memorable logo reflecting the transformative nature of yoga and the studio's inclusive values.

Brand Identity Guide: A comprehensive guide establishing guidelines for consistent branding across all platforms, including logo usage, color palette, typography, and imagery style. Social Media

Templates: Customizable templates for social media platforms to promote classes, events, and studio offerings while maintaining a visually cohesive presence.

Website Design: A visually appealing and user-friendly website providing information about the studio, class schedules, instructor profiles, pricing, and an easy online registration system.

Target Audience: Individuals of all ages and fitness levels seeking the benefits of yoga, including physical fitness, stress relief, mindfulness, and a sense of community.

Key Message: Yoga is for everybody. Flow Yoga Studio offers a supportive and inclusive community where individuals can find inner peace through the practice of yoga.

case iii.

Overview: This project overview encompasses multiple UX design projects aimed at creating user-friendly and intuitive interfaces for different applications. Each project focuses on addressing specific user needs and enhancing the overall user experience. The projects span various industries and applications, demonstrating the versatility and impact of UX design in different contexts. Each project focuses on creating effective and visually appealing designs to achieve specific objectives.

User Research: Each project began with thorough user research to understand the target audience, their goals, pain points, and behaviors. User interviews, surveys, and usability testing were conducted to gather valuable insights and inform the design decisions.

User-Centric Approach: The designs prioritized the needs and preferences of the end-users, placing their experience at the forefront. User personas and user journey mapping techniques were employed to ensure the interfaces catered to the specific requirements and context of the users.

Information Architecture: A thoughtful information architecture was created, organizing the content and functionality in a logical and intuitive manner. Hierarchies, navigation systems, and labeling conventions were designed to enable users to find information and perform tasks with ease.

Interaction Design: The projects showcased a strong understanding of interaction design principles. Elements such as buttons, forms, and menus were designed to provide clear affordances and feedback, ensuring users understood how to interact with the interfaces and providing a seamless and enjoyable user experience.

Visual Design: The visual design of the interfaces reflected a cohesive and aesthetically pleasing style that aligned with the brand and target audience. Attention was given to typography, color schemes, imagery, and iconography to create visually appealing and engaging interfaces that enhanced usability.

Customization and Modularity: The design incorporated modularity to accommodate diverse user preferences and requirements. Users had the flexibility to customize the dashboard layout, choose relevant widgets, and personalize the display to suit their individual workflow and task management style.

case iv.

Overview: Interior design projects that include overseeing the progress of projects, and ensuring adherence to timelines, budgets, and quality standards. Coordinating with contractors, suppliers, and vendors to facilitate the execution and installation of design elements. Conducting site visits during the construction or installation phase to ensure design specifications are being implemented correctly. Handling any project-related challenges or issues that may arise and providing creative solutions.

case v.

Overview: Print and digital content such as monthly magazines, posters, blog articles, videos, social media posts, and emails that highlight the museum's exhibits, artists, and educational initiatives. Collaboration with the curatorial team and guest contributors to create engaging and informative content that resonates with the museum's target audience.

Social Media Campaign: Developed a comprehensive social media campaign that promoted upcoming museum exhibitions, events, and educational programs. Create engaging content, including visually appealing graphics and videos, to attract a wider audience and increase online engagement. Tracked the campaign's performance using analytics and metrics to demonstrate its success in driving website traffic and audience growth.

Email Marketing Campaign: Designed and executed email marketing campaigns to communicate with the museum's members, donors, and subscribers. Created visually appealing email templates that effectively promote exhibitions, membership benefits, and fundraising initiatives. Incorporate compelling copywriting and targeted segmentation to ensure maximum engagement and conversion rates. Monitored data on open rates, click-through rates, and conversion rates to showcase the effectiveness of the campaign.

Digital Advertising Campaign: Planned and executed digital advertising campaigns to promote specific exhibitions or events at the museum. Utilize various online advertising platforms such as Google Ads, social media ads, and display ads to target specific audience segments and drive ticket sales or event registrations. Tracked campaign metrics, such as impressions, click-through rates, and conversions, to understand the success of the campaign in reaching the intended audience and achieving the desired objectives.

case vi.

Overview: The Nutrition Services Division of the California Department of Education embarked on a rebranding project to refresh its visual identity and enhance its communication strategy. This initiative focused on redesigning the division's logo and refining the overall brand aesthetic to better reflect its mission to promote nutritious, high-quality meals in educational settings.

Logo Redesign: Developed a modern, versatile logo that embodies the mission and values of the Nutrition Services Division. Ensured the new logo was adaptable across various platforms, including digital, print, and promotional materials. Conducted stakeholder feedback sessions to refine the logo design.

Brand Guidelines: Created a comprehensive brand style guide detailing the use of the logo, color palette, typography, and imagery. Provided guidelines for maintaining brand consistency across all communications.

Marketing Materials: Designed branded templates for presentations, reports, and social media posts. Developed a suite of marketing collateral, including brochures, f lyers, and posters that aligned with the new brand identity.

Communication Strategy: Formulated a strategic communication plan to introduce the new brand identity to the public and internal stakeholders. Prepared press releases, newsletters, and web content to support the brand launch.

Training and Support: Conducted workshops and training sessions for staff to ensure a smooth transition to the new brand. Provided ongoing support to address any brand-related queries or issues post-launch.

This rebranding project created a cohesive and engaging brand identity that resonated with the community, enhanced the visibility of the Nutrition Services Division, and effectively communicated its commitment to promoting healthy eating habits and nutritional education.

case vii.

Overview: The "EcoLiving" campaign was a comprehensive marketing initiative developed for Green Homes Co., a company specializing in sustainable and eco-friendly home solutions. The goal was to increase brand awareness and drive consumer interest in their green living products and services. The campaign focused on educating the public about the benefits of eco-friendly living and positioning Green Homes Co. as a leader in sustainable housing.

Increase brand awareness and market share for Green Homes Co. Educate the target audience about the benefits of eco-friendly living. Drive traffic to the Green Homes Co. website and social media platforms. Boost sales of sustainable home products and services.

Brand Identity and Messaging: Developed a cohesive brand identity emphasizing sustainability, innovation, and trustworthiness. Created a brand tagline: "Live Green, Live Better." Ensured all campaign materials reflected the brand's eco-friendly values.

Digital Marketing and Social Media: Produced high-quality content, including blog posts, infographics, and videos, to educate the audience about green living. Developed a series of eco-living guides covering topics like energy efficiency, water conservation, and sustainable home materials. Created customer testimonials and case studies to showcase successful eco-friendly home projects. Launched a dedicated campaign microsite featuring interactive content, resources, and product information. Implemented a social media strategy to engage the audience on platforms like Instagram, Facebook, and Twitter. Ran targeted social media ads and sponsored posts to reach a broader audience.