10 best practices for creating survey invitation emails

You crafted the perfect survey invitation email—catchy subject line, engaging copy, and a clear CTA. But then… crickets.

You're not alone. 31% of businesses see response rates stuck between 11–20%, while only 15% reach 41–60%. The good news? You can be in that top 15% with the right strategy.

In this article, we break down 10 best practices to get more replies, better insights, and real customer feedback.